92% of phone sold in 2016 will be smart phones, however age demographics need to be considered when considering the consumer experience in consideration to the demographics of the brand/product usage

If your brand or product demographic is targeted at the over 65+ market, a strong trend to smartphone and app marketing is not going to gain the best results.

Consider a solution to return empty packaging and/or coupon redemption. Where the customer uses a bespoke kiosk with RFID or Barcode scanning and a reward, points or printed coupon is given -This no technical Technology would be the best method to capture this demographic.

% of Adults who own a smartphone

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