How digital can interact with the consumer and traditional adverting and product awareness.

Product Advertising / Out of home (POSTER)

Augmented Reality, QR Code, NFC, Markerbeacon – Smart phone trigger app, Voucher, Voting and engagement.

Watch Advert on TV

Augmented Reality, QR Code, Live data feeds on Polls etc directly in to adverts and Lower Thirds.

Printed Advert Magazine Leaflet

Augmented Reality, QR Code, – Smart phone trigger app

See product instore

All technologies with the POS Display – QR, NFC, Markerbeacon, touch screen, Scent and senses triggers

Banner / Internet Advert

QR Code, Micro-sites, Augmented Reality, Voting, Polls, Games, rewards

Social Networking

QR Code, Micro-sites, Augmented Reality, Voting, Polls, Games, rewards

Finshed, used product empty can, box etc

QR Code, Micro-sites – brand app – scan in before discarding or return packaging in store for rewards – ie a combination of consumer location, barcode or RFID scanning for consumer rewards or in store direction/wayfinding to product location.